Solutions in the market like programmatic job advertising and Native Apply (Indeed and LinkedIn Easy Apply, for example) are helping to improve the situation, but at Appcast Labs, we’ve been asking what else could be done to fix this?
Outside of recruitment marketing, marketers of goods and services have known for years that strong ad creative can mean the difference between a winning or losing ad campaign. But today, most job descriptions – the “creative” elements of a job ad that require writing or visuals – are still a byproduct of Legal & HR business process.
Our solution: we developed proprietary and commercial artificial intelligence data processing pipelines to identify key ad content.
From this solution, we’ve developed four key tools that can solve real-world job ad optimization challenges.
Identifies content policy violations and then solves them
Improvements led to $500K worth of hires at no cost in first 3 months for a pilot client.
Extracts pay info from job descriptions and provides reports to help clients understand and comply with salary transparency obligations
Facilitates internal HR policy discussions and solves compliance challenges created by limitations in Applicant Tracking Systems.
Instantly produces optimized job descriptions, including removal of all gender bias
Standardized, inclusive job content with zero recruiter or hiring manager effort.
A software that employers can leverage on their existing ATS to improve the candidate experience and drive up application conversion rates